The Real Cost is an award-winning public education campaign that gives teens real facts about the real cost of tobacco use. We make thumb-stopping educational content that finds teens where they live: on their phones.
FCB New York / CD: Seth Kelly / CW: Laura Eve Engel / AD: Kristen Cleghorn, Caroline Mortensen, Herbert Lacsina / Animation: Jen Vu, Alex Krokus
A little bit about me: I love writing radio ads. I’ve written a handful for The Real Cost. This is one.
FCB New York / CD: Gary Resch, Seth Kelly / ACD: James Meiser, Alexandre Abrantes / CW: Laura Eve Engel