I developed, concepted and wrote all copy for The Young Writers Workshop's alumni outreach and social media channels.
Campaigns included monthly alumni newsletters, national and regional alumni Facebook groups and a program Facebook page, robust presence on Twitter and Instagram, annual fundraising campaigns, and a four-day 35th Anniversary Reunion & Conference.
For 30 days, alumni all over the globe took to social media to share their love of The Young Writers Workshop ("YDubs"), raising awareness for the program's year-end fundraising initiative.
In May 2016, YDubs alumni reunited for four days of panels, workshops, readings, performances, and more. The Reunion & Conference engaged hundreds of alumni, marking an important milestone in the program's history and securing support for its future.