In 2012, The Young Writers Workshop had just turned 30...
and it still wasn't on Twitter.

As Program Director, I took over brand voice for The Young Writers Workshop at the University of Virginia, the nation’s flagship residential program for teenage creative writers.

I also spent every summer of the last decade supervising 200 teenagers.

 
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I developed, concepted and wrote all copy for The Young Writers Workshop's alumni outreach and social media channels.

Campaigns included monthly alumni newsletters, national and regional alumni Facebook groups and a program Facebook page, robust presence on Twitter and Instagram, annual fundraising campaigns, and a four-day 35th Anniversary Reunion & Conference.

 
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For 30 days, alumni all over the globe took to social media to share their love of The Young Writers Workshop ("YDubs"), raising awareness for the program's year-end fundraising initiative.

 
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In May 2016, YDubs alumni reunited for four days of panels, workshops, readings, performances, and more. The Reunion & Conference engaged hundreds of alumni, marking an important milestone in the program's history and securing support for its future.